WHY MOBILE MARKETING MATTERS
The primary purpose of marketing is to promote what you have to offer to the people looking for it. A key component of successful marketing is to make it easier for your target audience to find your products or services. Marketing is grounded in reaching customers; mobile marketing effectively accomplishes this by putting personalized advertisements in the palms of their hands.
With marketing to mobile platforms, a business of any nature can extend the reach of their online exposure by meeting potential customers where they already are. Research shows that Gen Z and Millennials, those between the ages of 16-34, spend over 4 hours daily online via mobile. With each new smartphone or tablet, the Internet becomes easier to access regardless of where a person is or what they are doing. By understanding the massive impact of the mobile market and working to meet the demands of users of all ages, businesses can cater to potential customers while simultaneously generating exposure leading to sales.
What Is Mobile Marketing?
It is the implementation of digital strategies and techniques used to reach a target audience on their mobile devices including smartphones and tablets. Through marketing, a business can provide consumers with personalized messages and advertisements with location sensitive and time-sensitive information when they need it, regardless if they are in front of their computer screen or not.
Why Is This Version of Online Marketing Needed?
Mobile marketing was developed as a direct response to the surmounting rise of mobile device usage that came with the continual development of mobile technology. What began with text messaging followed by a slow mobile web has now catapulted to a multi-dimensional, increasingly-accessible platform with which consumers can perform functions once dominated by computers.
It is estimated that there are approximately 4.5 billion mobile phone users, with over 50 percent of those being smartphone users. As of April 2018, these smartphone users accounted for nearly 50 percent of web page views via their mobile device. Internet users reportedly account for nearly 40 percent of Internet time on mobile devices. As mentioned previously, people between the ages of 16 and 20, on average, spend around 4 hours a day on their mobile devices.
As people spend increasing amounts of time on their phones and tablets, online marketing has evolved to continually and consistently remain relevant with users across all platforms. A mobile strategy allows digital marketers to meet the overwhelming demand and deliver stronger, more profitable returns on investment by marketing directly to the user’s preferred method of searching.
How Does Mobile Marketing Work?
Through calculated placement of mobile ads and features, it targets audiences through the mobile platforms they use most. Ads allow you to reach consumers in real-time whether they’re searching on the Google app, playing a game on their phone or scrolling through Facebook and Instagram.
The primary tactics associated with mobile marketing are the following:
- Mobile Ads: Found on the mobile web, within apps, and distributed through social media, mobile-optimized ads play a significant role. This may include the use of video ads or even paid ads. Using native advertising through which a paid advertisement is integrated into the natural function of the user and their mobile habits allows for improved user experience while ensuring increased exposure.
- Text Messages: Encouraging users to opt-in for text message marketing, offering features such as appointment reminders or special promotions allows for a quick and affordable means to reach consumers. Text message marketing creates a way for businesses to connect with users through the personalized information they need or are looking for online.
- Mobile App: Nearly 82 percent of mobile time is spent on a mobile app leading to higher demand for companies to offer customers individual apps. Through a custom app, a business can further extend the reach of mobile-specific information or increase the scope of in-app mobile advertising.
The Importance of the Original Online Marketing Foundation
Of course, the first step in guaranteeing that those strategically placed and promoted advertisements and customized apps can reach their full potential is ensuring that an optimized and responsive mobile version of a site is available. Without responsive design, your website will fall short of the potential conversions possible through marketing. Likewise, responsive design cannot succeed without search engine optimized content that is able to rank.
To truly take advantage of the ever-increasing potential found within a marketing strategy, your business must first be sure that the foundation is strong enough to sustain the traffic that could come your way. Neglecting to invest in professionally implemented SEO efforts at the base can hinder the prospective growth available through marketing.
Red Rocket Web Specialists offers superior Fort Collins SEO services that span across effective online marketing strategies and techniques in order to increase exposure, generate traffic, create conversions and produce sales. For more information on Fort Collins SEO or Marketing, call us today at 970-674-0079.