OUR TEST LAB
Most people hear that we have our own research and test laboratory and immediately they start yawning. Yeah, it’s not real glorious. It’s not very exciting. But you know what is a thrill? It’s the amazing results that we’ve been able to get for our clients as a result of our work in the lab. How about a 739% increase in sales after six months online? Yep. That’s exciting. Or how about selling more than a million dollars worth of products through your website? That’ll wake you up. Those kinds of results aren’t accidents. Admittedly, we’re not one of those agencies with the mircobrew-drinking, mountain-biking, cool guys on their team, but that’s okay with us.
We’re proud to have created brands that have attracted more than 40,000,000 website visitors. That excites us. So while our test lab may sound a little boring, we think that the results that we get, because of our relentless research, are better than a break room stocked with beer and bean bags. We don’t want to bore you with the details of our research but if you’re interested in discovering whether or not we might be a good fit for your next project, give us a call. In the meantime, we hope you enjoy reading some of the original articles below documenting the exciting results of our work since 1998 in the Red Rocket’s Marketing Test Lab.
Bullet Holes
BULLET HOLES “It’s tough to imagine how a World War II fighter plane could impact your business today." A good friend and fellow website design expert, Adrian Hanft told me a story that he read about a group of brilliant mathematicians that the US...
86% of people experience pain when eating sushi. Do you?
86% of people experience pain when eating sushi. Do you? Have you ever eaten in a sushi restaurant and felt like you were being nickel-and-dimed because of the way they priced their food? For some reason, many sushi restaurants choose to charge by the roll, rather...
Please Dumb it Down. I’m as Stupid as a Caveman.
CAVEMAN BRAIN “They’re trying to dumb it down,” she mumbled to herself, as she read her son’s school assignment. My mom is always complaining that we’re dumbing-down America. She’s sharp and knows the answer to every Jeopardy question. Frankly, she knows a lot more...
The best way to establish a reasonable price in your customer’s mind
How to establish a reasonable price in your customer’s mind. Anchor points – those prices that we have stuck in our heads which give us a sense of whether or not something is a good value. Take coffee for instance. We all know that you can get a cup of coffee at...
It’s Not Google Calling You
Have you received a phone call from someone claiming to be from Google? Don’t get scammed; take just 5-minutes to read this before giving out any of your business information.
SEO “Experts”
Obviously in Greeley, SEO Experts are tough to come by. Perhaps the biggest reason is that most of the so-called SEO experts are here today and gone tomorrow. Unfortunately, it doesn't take much to call yourself an expert and many have hopped online and designed a...
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Google’s Search Generative Experience (SGE): What It Means for Digital Marketing
In the ever-evolving landscape of online search, Google continues to push boundaries with its latest innovation — the Search Generative Experience (SGE). This revolutionary advancement, powered by generative AI, has implications that extend far beyond the realm of...
Let’s Talk About Schema
Quality content on your website is great, but its full potential is unleashed when it's easily discoverable. That's where SEO comes in. It's crucial to ensure search engines understand your textual and visual content for better visibility and higher ranking. A key...
WordPress Security Best Business Practices
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11 Essential Tips for Writing a Great Website
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The Importance of StoryBranding
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9 Reasons Why You Need a Website in 2021
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Small Business Recovery During And Beyond COVID-19
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What Google Wants to See in Your Blog Post Today
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What Do Google’s Changes Mean for Your Business?
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How to Add the ‘Request a Quote’ Button to Your GMB Listing
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Tips for Writing SEO Friendly Blog Posts
TIPS FOR WRITING SEO FRIENDLY BLOG POSTS As a Fort Collins SEO company, we can tell you that blogging is one of the most effective tools for someone looking to generate site traffic. Well-written and properly optimized blog posts can extend the reach of a...
Does Website Design Really Impact Sales?
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Can Regular Blogging Make an Impact on Your Website Traffic?
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Reasons Your Content May Not Be Ranking
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8 Common Myths About Website Design
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Understanding the Importance of a Good Link
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Take Full Advantage of Your Google My Business Listing
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June 2019 Broad Core Algorithm Update: Does It Change SEO?
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SEO Is Important for Any Business with an Online Presence
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Why Content Marketing Is Important for Online Businesses
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8 Ways to Respond to Negative Reviews
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8 Blog Promotion Ideas to Boost Traffic and Engage Audiences
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Why You Should Focus on Long Tail Keywords for SEO
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Don’t Fall Victim to These 5 Content Marketing Fails
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Top Tips to Keep Hackers Away from Your Website
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Optimize Your Website Strategy for 2019
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Optimize Your Blog in 2019
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Fake Reviews and Your SEO Ranking
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Creating Effective Email Campaigns
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E-A-T Your Way to The Top of Google
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Maintaining Your Website Design: 5 Mistakes that Will Destroy Your New Website
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Start Optimizing Your Content and SEO Strategies for Holiday Shopping Now
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Graphic Design Vs. Website Design: What’s the Difference?
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Why Mobile Marketing Matters
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7 Website Design Trends to Keep Your Business Website Relevant
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15 Shocking Social Media Statistics
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7 Social Media Etiquette Rules Every Business Should Know
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Why Links Still Matter When It Comes to SEO
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Using Hashtags Correctly in Your Social Media Marketing
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Viral Marketing: What Your Business Can Learn from IHOP
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Using Social Listening to Improve Your Business Social Media
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GDPR: What Your Fort Collins Business Needs To Know
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6 Chrome Extensions that Have 10x’d Our Time
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Creating Your Social Media Content Calendar (Template Included)
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How to Clear Your Cache to View Your Website Changes
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Why You Should Care About Mobile-First Indexing
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Google App Hacks You May not Have Thought About Using
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17 Social Media Mistakes Your Business Should Avoid in 2018
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Getting SMART with Goal Setting
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