We’re often asked how we can increase website traffic and there are a variety of ways like search engine optimization, social media (Twitter, FaceBook, LinkedIn), link building, banner advertising and more. But did you know that you can get a lot of business from the Web without ever driving traffic through your own website? It’s true.

Social media can be a great tool for driving traffic to your website but it can also be used to generate leads and even phone calls. Once you build a close network of social peers, you can develop relationships and nurture those relationships through your favorite social media outlet. If you’re the type of person who enjoys networking face to face, you’d be a perfect candidate for social networking. If you know how to build relationships and leverage them to meet other people, social networking is great for you. Whether you’re enjoying a drink and meeting people at a local chamber of commerce event or you’re chatting with friends on Facebook or Twitter or you’re essentially doing the same thing. You shouldn’t view social networking as something that just teenagers do. In fact, the majority of all users of Twitter are over 35 years old. LinkedIn is primarily composed of professionals who make more than $75,000/yr. Aren’t those the same types of people you’d try and meet at a chamber event?

For tips on how to leverage your social networking efforts, stay tuned. We’ll touch on some of the best tips in the coming weeks and months.