15 Shocking Social Media Statistics

After pulling together 15 shocking social media statistics from the recent years, I would find it hard to imagine anyone could say that social media isn’t a big deal. I’m not defending social media addiction or saying some of these crazy numbers are actually justifiable. But this certainly is a good reminder that whether or not you would like to believe it, social media is where you’re going to find a host of people and probably a large percentage of your potential customer/client audience as well.

This article may drive you into a defiant social media fast so that you’re not “one of those people.” Or maybe it will help you take your internet marketing for your business to a whole new level. Whatever positive steps you hope to take moving forward, let’s take the plunge and check out some shocking social media statistics.

Losing Sight of Reality

Did you know that in 2012, Facebook users spent $1.85 billion on virtual credits? That means spending money on things like Farmville. How much can you do with a virtual cow, chicken, or farm?

Getting Started Young

Did you know that as many as 5 MILLION Facebook accounts are kids under the age of 10? Does mom know?

It’s the New News Channel

According to findings from Pew Research Center in 2017, 45% of people in the US get their news from Facebook.

I Hope Their Work Involves Twitter?

Nearly 10% of people in America use Twitter during normal work hours. I wonder how many of them are social media managers.

Look at Me!

Above 41 million Instagram images that have been posted are hashtagged with a selfie-related tag. That’s a lot of selfies.

Who Loves Pinterest?

Okay, admittedly we might not be completely shocked when we read this one. Maybe you’ve heard that Pinterest’s users are primarily female? Well, it’s true. Over 70% of Pinterest users are women.

You Might Make More Money by Using Social Media

Did you know that consumers tend to spend up to 20 to 40% more money on average on brands that engage with them via social media platforms? I think that should compel nearly any business that uses social media to give these platforms a higher position in their marketing efforts.

Social Media Is a Big Deal

Think social media isn’t as popular as they say? Think again. Around 81% of people in the US have at least one social media account. Around 88% of businesses have social media accounts.

Where Does Time Go?

According to statistics in 2017, on average, users spent 135 minutes per day on social media. That’s more than two hours. So if that was me and I had told someone I just don’t have time to exercise, I might consider rethinking my schedule.

You Mean They Didn’t See My CTA?

According to Hubspot, only about 37% of your video viewers actually watch your videos through to the end. Does this make you reconsider at all how you’re going to create your company videos?

Videos for Days

According to an article about Youtube statistics by Statistic Brain, if you watched all the video content uploaded to youtube within one hour, you would have over 300 hours of video to watch.

It’s Easy to Get Sucked In

According to Facebook, around 100 million HOURS of video are watched each day on Facebook.

Driving While Under the Influence of Social Media

Research has shown that as many as 9 out of 10 people use their phones while driving. Out of that number, half of them reported that they’re using their phones to check their social media. What is the criminal charge for this? DUISM?

Advertising and Facebook Revenue

According to an article by Hootsuite in 2017, Facebook made almost $40 billion in revenue from advertising.

Where Does Life Go?

I feel like I need to have a moment of silence for this alarming statistic. Brace yourselves. According to an article by David Cohen on Mediakix in 2017, the average individual will have spent over 5 years of life on social media. That’s more time than the average person will spend eating and drinking (about 3 ½ years), according to the same study.

Conclusion

Social media has certainly taken our world by storm. Many can hardly imagine a life without it. While I’m sure we could agree that there are probably better ways to spend 5 years of our lifetime, there are also great ways to take advantage of social media for your business marketing goals. Which of these shocking social media statistics was most surprising for you?