This week’s “What not to do” is actually pretty similar to last week’s. We talked about not hiding content in images. This is kind of a piggyback to that.
There’s something called a text-to-code ratio. That means the amount of the words on the page, to the amount of code it takes to create that page. Imagine if you have three lines of actual text on the page (stuff Google can read), but you have 1500 lines of code to make those three lines appear, Google will hate you. You’re asking for a reason to not be indexed in Google. Remember, to be listed in Google, you want words on the page. It’s so important!
It’s good to find that sweet spot for your site, so make sure you write enough content to keep readers interested, as well as keep Google interested in having you in the listings.
‘Til next time!