One of the worst things you can do for your website is to have content that is simply not good. Let’s face it: it’s not just about Google; it’s about your customers. And if your customers don’t like your content, that means no sales for you, period.

Almost all conversion problems start with poorly-written content, so it’s best to start there and write something people want to read. But it doesn’t stop there. You have to keep Google in mind, too. If your readers don’t like your content, there’s a good chance Google won’t like it either. It’s been proven that poor writing leads to poor rankings. And like I said before, poor writing leads to low sales.

Just write great content. Your readers will love it and Google will love it. See you next week!