Pay-per-click advertising, as it’s called, offers web site owners the ability to purchase placement in search engines when customers are searching for specific terms. Now, you have the ability to actually place your site at the top of the results page when someone searches for things related to your web site. Not only are you guaranteed to have your site seen by the audience that you are trying to target, you’re showing them your site listing at the exact moment when they are actively seeking it. You have just been able to overcome 90% of the problem when it comes to selling someone something. Generally, you have to not only convince people that your product can solve their problems, you also have to convince them at a time when they have more important things on their mind.
But, on the other hand, if you can place your web site in front of them at the moment when they have cleared their minds of daily tasks like what to cook for dinner and have intentionally decided to search the Web for your product or service, you have just overcome the most difficult part of marketing. From there, it’s cake. They’re already in the mindset to listen to you and they’re seeking you out. You’re not forcing your message on them any longer. Pay-per-click advertising is revolutionary. There has never been another medium that has allowed small businesses to level the playing field with the big boys and compete on a global scale, all with the advantage that the customer is seeking you out, not the other way around.
How is pay-per-click advertising different from traditional ads like Yellow Pages?
The only other advertising medium that even slightly compares to pay-per-click is advertising is the yellow pages. People who are reading the yellow pages are actively engaging in a process where they want to contact the business. The difference is that the yellow pages are local. Now you can be seen by the whole world.
And wait…it gets even better. One of the best parts of pay-per-click advertising is that you don’t pay to have your site listed at the top unless someone actually clicks on your link and is taken to your site. It’s beautiful. Name another advertising medium that will literally post your ad for you and if nobody responds, you don’t pay. Can’t think of any? If you run a radio spot and no one responds, you still have to pay. Same with television, newspaper, magazines, and outdoor billboards. There’s nothing like it!
While pay-per-click advertising has countless benefits, let’s face it, pay-per-click advertising is unconventional and can be scary at times. How many other media charge for advertising based on a bidding process for the top position? None. For this reason, many people are intimidated and hesitate to begin taking advantage of the benefits of advertising on Google, MSN, Yahoo! and other leading websites.
To help put your mind at ease, we’ve designed a customized report that will not only show you how many people you can expect to visit your website, it will also project the costs so you’re not caught off-guard. Once you have an understanding of the costs associated with pay-per-click advertising, you’ll be able to make an informed decision about whether or not pay-per-click may be right for your business.