Every now and then we see a website that still employs out-of-date tactics, or even worse, extremely spammy tactics. One of the most surprising that we see, however, is keyword stuffing. 15 years ago, webmasters would fill their pages with keyword after keyword after keyword, with no regard as to how it affected a user’s experience.
A great rule of thumb for writing great, useful content and not overdoing it on keywords is to read your keyword usage out loud, and think about if you would use that kind of language if you were having a conversation with someone in person. Think conversationally, colloquially. Make it easy to understand. If your readers can’t make sense of it, assume that Google won’t help you rank well for it!