Marketing in a Recession – How Preferences Change

I know I promised that I’d be publishing my groundbreaking blog post on marketing in a recession today but I just have to work on it for a little while longer.  The more I discover about how people’s preferences change during a recession, the more I know we need to dedicate a serious effort to the topic.  I’ll keep you posted.  Hopefully we’ll have the research pulled together soon.  Until then, keep doing your homework and don’t neglect your marketing in a recession.