One of the most important factors of rankings today is how many reviews a website has on their Google+ page. Reviews matter because they’re an honest depiction of your company, directly from your customers. This helps Google find quality through a user-generated means rather than algorithmically. Let’s face it, reviews are the new links – the more you have that prove you’re the authority, the better. But how do you acquire reviews when you don’t have any? The simple answer is to ask for them! Your customers will rave about you if you’ve done a great job for them, so don’t be afraid to ask them to log into their Google account and go to your Google+ page to leave a review. That’s it!

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