Why Links Still Matter When It Comes to SEO in 2018
SEO is constantly changing. Every year, Google concentrates its focus on new priorities and objectives that often causes SEO principles to fluctuate as well. Therefore, it’s reasonable to suspect that the SEO practices you use now won’t be entirely relevant in the next five years, thanks to Google that is. One common SEO principle that will never go out of style are links, and there are many reasons why.
Building links across the Internet is still one of the most viable methods of increasing your website ranking, receiving massive leads, and promoting your brand awareness. In this article, you will learn why links still matter as it relates to SEO in 2018.
Links are Essential to Content Marketing
If you are devoting a majority of your resources to your content marketing goals, you need to focus on getting the most out of your efforts. Many websites often create content for the sole purpose of link building. In practice, this task involves creating viral content for the purpose of being aggregated on third-party sites. Once your original content receives multiple backlinks, your organic could grow exponentially once your content is introduced to large audiences. This tactic still remains important for websites and publications.
Backlinks are still a primary determining factor in Google’s search algorithm. Therefore, taking a committing approach to creating valuable online content that gets shared on social media or credited on major third-party sites is an excellent way of boosting your SEO tremendously.
Links Build Authority
Obtaining relevant links are essential towards building authority in your niche. For example, if you are an electrician, receiving a link from an authority electrician website is a great way to build the authority of your business. Further, the potential of your links depends on the popularity of the website who credits your website. Understandably, it’s obvious that a link from New York Times is much more valuable than a link from a website that hasn’t created a post since 2012. Therefore, if you want to pursue receiving links from other websites, make sure that these websites are popular within their sector. By doing so, you can reach a large audience and allow others to view you as an authoritative business.
Google Loves Link Diversity
Obtaining links from a wide range of sources lets Google know that your website is popular online; thereby, increasing your chances of boosting your SEO and conversion rate. Here are the types of places you should consider having your links placed:
● Niche-specific blogs
● Online directories
● Social Media
● Online review websites
● Websites containing .GOV and .EDU domains
As you can see, having your links posted in these destinations can improve your diversity. As such, Google will be more inclined to increase your website ranking and also make your website visible to users who may search for products and services that you offer.
Overall, links are still fairly important to SEO in 2018. As a result, websites should still focus on distributing their links across the web to secure a vital SEO boost.