WHY YOU SHOULD FOCUS ON LONG TAIL KEYWORDS FOR SEO

Any serious content marketer knows how important it is to be visible online. Without being in the top SERPs (Search Engine Results Pages), your efforts at content marketing fall short of the ultimate goal—conversion! One of the sure ways of being found on the top page of search engines is to use long tail keywords. Though the term is out there, very few people know what this actually means. Fort Collins SEO Specialists are here to help you know more about long tail keywords and why they matter in your SEO strategy.

What are Long Tail Keywords?

In SEO there are two types of keywords; the head keywords, and long tail keywords. In comparison, long tails are more specific than head keywords. Also, they typically have more than two words. Since head keywords are about the general things that most people write about, they pose a lot of competition.

Long tail keywords, on the other hand, are more specific about the subjects that very few people write about. It is therefore far easier to beat the competition and appear at the top of the search engines’ pages.

Example of a head keyword: ‘Best Sweaters.’
Example of a long tail keyword: ‘Where to buy the best sweaters for teens in Daytona.’

Why You Should Care About Long Tail Keywords

Long tail keywords can power your content marketing tremendously. As Neil Patel writes, they contribute to 70% of the searches on the web. This huge percentage shows that you can’t easily scale content marketing without using these types of keywords. Here are a few other reasons why you should focus on integrating long tail keywords into your content marketing strategy:

#1. Reduce Competition

Long tail keywords are the best at beating competition because there is little content about them on the web. When there is little content created about a specific subject, the competition for the search terms reduces drastically. In a study that was done by Conductor about the keywords ranking on Google search engines, it was found that long tail keywords had better results than head keywords.

#2. Specific to the Searcher Intent

Long tail keywords are mostly neglected because they have low search volume. Low-volume keywords, however, when well targeted can work like a miracle. They have low search volumes, but they are more specific to the searcher intent.

A person who uses a long tail keyword must be looking for specific information that would guide their purchase. Let’s think back to our example of sweaters: someone who searches for ‘Where to buy the best sweaters for teens in Daytona’ has a more specific searcher intent than someone who just searches for ‘best sweaters.’ With long tail keywords, you get only the visitors who are interested in your specific product. In this essence, these keyword phrases save you from the unbeatable competition from more prominent brands that rank higher than you do for less specific keywords.

#3. Higher Conversion Rates

Long tail keywords give you insights into the search intent of the public. You can use this information to tweak your content and appeal to more prospects. Long tail keywords can be your key to user-generated data vault.

Using user-generated data increases your traffic and brings your message to a targeted audience. Marketing to a targeted audience is way more rewarding than when you use haphazard head keywords just because they have a huge search volume.

In recent research by WordStream, long tail keywords convert at an average of 36%. This rate of conversion is higher than that of the top 10% of landing pages which convert at a rate of 11.45%

Learn More About Using Long Tail Keywords

Long tail keywords might not have a significant search volume, but they can help fire your conversion rates and boost your business. Invest more time in keyword research and learn how best to use them; the results will astound you.

Are you looking for the help of professionals for your SEO? Contact Red Rocket today to get a free quote.