Are you as dumb as a frog?.

Most people know that you can boil a live frog by putting it in cool water and slowly raising the temperature. If you raise the temperature quickly, he’ll hop out but raise it slowly and he’ll cook. It sounds ridiculous. How could a frog not notice that he’s being boiled to death and not just hop 0ut of the pot? It turns out that humans aren’t all that different when it comes to pricing.

Why is it that we freak out when gas prices suddenly jump $.25 but no one says a word when the price creeps up slowly over 3 months? We’re just like frogs. It doesn’t bother us when it happens slowly. Keep that in mind when adjusting your prices. Why cause your customers freak out with a sudden jump in prices. Consider slower, incremental changes.