Conversational SEO is a phrase we’ve been throwing around the office for the last few days. It’s the marriage of search engine optimization and easy-to-understand website copy. But how might one achieve conversational SEO?
Here are a few quick pointers:
- Don’t use headlines that are boring. Write a catchy headline, but keep it short and sweet.
- Avoid jargon at all cost. Stop using big words that make you feel smart. Check out this post on Wikipedia about corporate jargon. And if you’re still not convinced, check out this website too: Unsuck-it.com.
- Write for readers, not for search engines. Conversational SEO is about making your readers happy. Google will still crawl your site, and as long as you’ve done a good job giving your readers what they’re looking for, Google will probably also be happy with you. Make your keyword make sense in your content. Google hates nothing more than stuffy, over-optimized content. This is also known as SPAM. People and robots both dislike it. DON’T DO IT.
- NEVER COPY AND PASTE CONTENT OR STEAL IT FROM ANOTHER WEBSITE. We’ve had this happen to us a few times, and it never works out for anyone. Not only will it have negative effects on your website, it’s fraudulent and lame. Write good stuff – remember all the talk about Google’s trust factors? It works the same for people!
Even if conversational SEO isn’t your goal, it’s important to still follow these guidelines. Write great content, and you’ll see great results!