DON’T FALL VICTIM TO THESE 5 CONTENT MARKETING FAILS
Content marketing is a great and cost-effective tactic for engaging with customers and creating brand awareness. Every marketing agency in Fort Collins must leverage on good content to give local businesses a competitive edge. Content is still king in digital marketing. However, effective content marketing requires effort, time, talent, and strategy. Unfortunately, some company’s attempts lead to content marketing fails. Your content marketing efforts can fail for different reasons. Thus, you must watch, monitor, and manage these silent killers. Below are five content marketing fails and ways to avoid them:
1. Lack of Content Marketing Strategy
This is the number one mistake many content marketers make: they lack strategy. A majority of content marketers do not know what to expect from content marketing and how to measure success. They don’t identify their target, tactics, and KPI’s.
Solution
You should have a strategy for your content marketing campaign. In fact, the strategy should be clear, detailed, and explicit. Also, it should include your content marketing goals, tactics, channels, targets, and how you will measure success. Do not forget to document your content strategy.
2. Posting Content Erratically
Many marketers have a messy content creation workflow which is unacceptable for content marketing. You can’t be inconsistent with content creation and expect content marketing to work for you. Also, posting content that isn’t appropriate for your audience will not yield results.
Solution
For content marketing to be effective, you should create and publish content regularly. This way, you will get more traffic and leads. People who blog frequently— more than 16 times a month, benefit from more traffic and leads. Make a habit of blogging regularly and you will be amazed by the results. Also, do not trade quantity with quality. Indeed, always produce quality and compelling content. Quality content portrays your expertise, authoritative in your niche, and trustworthiness.
3. Unrealistic Expectations
Many content marketers have unrealistic expectations about this type of marketing. They expect instant, vast results, and lead generation. However, when they don’t get this, they sidetrack the content marketing or cut its budget. Their content marketing then results in failure.
Solution
Content marketing is not magic. What is more, you don’t expect to adopt content marketing today and get traffic tomorrow. Content marketing takes time, effort, and consistency. You should have realistic expectations and give content marketing sufficient time to generate results.
4. One-Size-Fits-All Content
Some marketers create uniform marketing content for all their customers. They create content for only prospects at the top of the funnel. However, they neglect customers at different stages of the buying journey.
Solution
For content marketing to be successful, you have to be strategic about the content you create. You should design content for customers in different phases of the buying process. On one hand, you must create content for prospects, those in the middle of the buying journey, and those who have finished the buying process. On the other hand, it is essential to consider existing customers who have already made a purchase. Create content to retain them and hence benefit from repeat business and customer loyalty.
5. Lack of Search Engine Optimization
Solution
Invest in search engine optimization to enjoy its enormous gains. SEO is an effective method for increasing traffic, creating brand awareness, improving Return on Investment (ROI), and generating viable leads.
Ensure That You Don’t Fall Victim to These Content Marketing Fails
Content marketing, when done correctly, can have positive outcomes. Examples of these outcomes can include establishing relationships with clients, fostering brand loyalty, driving traffic, and improving brand awareness. However, for some businesses, content marketing fails due to reasons ranging from unrealistic expectations to lack of strategy. These mistakes hinder businesses from reaping the benefits of content marketing.
Are you worried your content marketing strategy is falling short? Talk to Red Rocket to get the expert help you need.