With our Church and Clergy Tax Guide case study now in play, what are the next steps we should take to get our company listed high in the rankings? So far, we’ve selected the keyword phrase “church and clergy tax guide,” which we like because it’s several words, specific, and meaningful to our target company’s revenue.

Next–actually we started this with our previous post titled Church and Clergy Tax Guide–we start blogging. Blogs play a huge role in how search engines rank you. Search engines like blogs because they are a source of frequently updated content, which search engines need for both accuracy and selling more ads.

Search engines have also recognized blogs as an effective way to put the “voting power” of the web into the hands of the world, and out of the hands of webmasters. Basically, the more links pointing to you site, the better. Think of links coming into your website as “votes” that your site contains good information on that topic. And blogs can be great at generating votes to your website.

So, what we’ve done is created a first blog posting for our illustration on Church and Clergy Tax Guide. Then, we’ve created a second post pointing to the first, thereby “voting” for it as good content on the subject.

We’ll leave a few minutes between the postings and then schedule another to go up a few minutes after that. How many blog posts should you get to point to the first posting? As many as you can. We have time for three.

By the way, as of publishing this, we’re now ranked 22 on Google for our targeted phrase of Church and Clergy Tax Guide.