8 BLOG PROMOTION IDEAS TO BOOST TRAFFIC AND ENGAGE AUDIENCES
You worked hard developing the perfect blog. It includes links, statistics, and clearly delivers your message. You launch the blog into cyberspace and sit back, waiting for it to work magic, right? Wrong! To successfully boost traffic via your blog you must go beyond a “click and send” mentality. You’ve invested time in creating your blog, now put it to work for you by concentrating on promotion. A blog is a powerful marketing tool when used strategically to reach target audiences. Learn how to take your blog to the next level using these 8 blog promotion ideas from a professional Fort Collins marketing agency to boost traffic.
1. Make Your Blog Visual
When we think of blogs, most of us think of words on a page. While the words have meaning, it is much more likely that it’s a visual that first caught our eye. According to the Content Marketing Institute, your blog should include a relevant feature image, two images that support the narrative, and one punchy visual. A meme, short video, or GIF can do wonders for your blog. You’re fighting for attention in a very crowded space, no matter where you promote. Adding visual elements is key to making your blog competitive.
2. Keep Keywords in Mind
Determine your target keyword(s) and naturally incorporate them in your post. You can even develop long tail variations—three or four keyword phrases specific to your topic—and include those in your post. You’ll want to find the right balance of using keywords and that’s where a professional marketing agency can help. Keywords remain relevant and are an important cornerstone for promoting your blog.
3. Include a Call to Action
Any reader is going to want to know, “What’s in it for me?” A call to action in your blog conveys a benefit. Let’s say your company produces a product that helps people fall asleep faster. A call to action may include “Tossing and Turning at Night? Read Our Blog to Learn How to Fall Asleep Faster.” Another helpful tactic is using a lead magnet. Offer a free ebook or free templates—something of value that requires signing up via email. This helps generate leads of potential clients for your business and provides them with something useful in return.
4. Use Social Media Wisely
There’s no doubt social media is a powerful and necessary marketing tool. To promote your blog, post it to all your social media channels where it’s relevant for your followers. Chances are that some of your followers will share. Balance social media promotion between organic and paid marketing and connect with influencers or groups that fit your niche. A strategic approach is best when it comes to using social media to promote your business.
5. Repurpose and Reuse
To really take your content to the next level, transfer it to a video format. Studies show that consumers are 4 times as likely to watch a video about a product rather than read about it. Creating your own video is fairly simple with today’s technology—just be careful not to produce a shaky, blurry video that no one will watch. A properly produced video is more likely to get shared and may even go viral.
6. Don’t Overlook Email for Blog Promotion
There are several ways to use email for promoting your blog. Utilize an existing email distribution list, include it in your newsletter, and link to your blog in your email signature. Small and large businesses use email every day, making it a helpful, and free, promotional tool for your blog.
7. Monitor and Revise
As we’ve mentioned throughout this blog, you have to strategize, monitor, and refresh your blog to keep it relevant. If your blog isn’t gaining the attraction you hoped for, consider revising the title and images. Monitor shares and analytics to see what worked best and how you can improve your next blog promotion.
8. Seek Assistance From Experts
Building a business isn’t easy. It’s a serious financial and time commitment. Marketing your business is essential to its success because, in order for people to purchase your product or service, they must know about it. Cutting through the competitive clutter is often overwhelming and frustrating.
At Red Rocket Web Specialists, we provide website design, SEO, strategic branding, and marketing services for businesses in and around Fort Collins. Let us help you by developing a professional online presence that delivers results. To schedule a consultation, call 970-674-0079 or contact us online today.