FORT COLLINS WEBSITE DESIGN THAT ACTUALLY WORKS
Let’s be real: website design is complicated. Commanding search engine attention while visually dazzling the online masses takes experience, talent, insight, and most importantly, time. If you’re frustrated with your current digital presence (or lack thereof), Red Rocket’s marketing experts can help. Red Rocket develops custom websites that drive online attention, achieve your digital marketing goals and catapult your brand exactly where it belongs – a step above the online competition.
Our Fort Collins Website Design Amplifies Your Business
Here at Red Rocket, we take website design very seriously. We believe it’s not enough to develop a site that looks great (although, we’re really good at that too); every site built by Red Rocket Web Specialists is also designed to boost online traffic, extend brand reach, and, ultimately, convert readers into customers. Our distinctive design approach includes:
Discovery: Let’s get to know each other, shall we? Red Rocket partners with your team to develop a customized digital marketing plan. From brainstorming your strategic branding concept to outlining your Search Engine Optimization approach (and everything in between), Red Rocket will craft an actionable plan to achieve your specific desired results.
Design & Develop: This is where Red Rocket breathes life into your strategic branding objectives. We translate your digital marketing plan into an intuitive user experience that effectively directs and influences visitors. Our seasoned developers also rigorously test every feature and platform to ensure your pages are usable, navigable, and secure.
Delivery: It’s go time! Red Rocket launches your new site, knowing full well that our work has really just begun. Once you’re live, we continue to work tirelessly behind the scenes tracking trends, running reports, and evaluating analytics to measure results and ensure your new website is truly doing its job.
OUR CAPABILITIES
Here are a few of our capabilities:
PROVING GROUND
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More Than 97% Rated Their Experience as Excellent or Good
We’ve made some mistakes over the years. In fact, some of our first projects were a disaster. So recently, when we decided to conduct a customer satisfaction survey, going back as far as the 1990s, we expected we might hear an earful from some. We were so pleased to discover that nearly everyone gave us high marks.
THE FORT COLLINS SEO CHALLENGE
Let’s face it, there are a lot of scams out there today, and frankly, if you’re getting a dozen recorded calls a week all claiming to be your “Google specialist” then you’re probably pretty skeptical. We can’t blame you. We’d be skeptical too. We’ve heard time and time again, “If you could just prove that you can do what you say you can do, I’d write a check today.” So we decided to prove ourselves. It’s a Pepsi Challenge of sorts. Before you give us a dime, let us show you that we can get your website ranked on Google.
HOW DOES IT WORK?
So how does our SEO Challenge work? Well, for those of you who are skeptical, we’re happy to select a keyword phrase and optimize one of your pages for that phrase at no cost to you. Seriously. No strings attached. It’s free. Why? Because we know that you’ll be so impressed that you’ll hire us to get you ranked for more phrases. But, it’s not an overnight process though so you’ll need to be patient. Typically, it takes about 90 days for Google to take notice and begin moving your website up in their rankings. From time to time, we see results much faster than that, but it’s a good idea to expect that it could about 90 days. So, what do you have to lose? Give us a call and then grab a fat Sharpie Marker, count 90 days out on your calendar and put a giant red X. That’s when your site will be on page 1 of Google.
DEFENSIVE SEO VS. TRADITIONAL SEO
Here’s how Google works. They’re in the business of looking over every page on the Internet and then they catalog all of the words and phrases they find in their ginormous database. When you hop on your computer and search for something, they look it up and bring back all of the related websites, ranking them in order of quality. They typically do a great job of filtering out the junk and just bring back the most relevant websites in their search results. You’ve got to understand that there are a million adult sites that are attempting to cheat their way into the listings so Google is constantly battling to keep the results clean. To do this, they have hundreds of criteria that they’re using to sort the websites.
Unfortunately, for many companies, this means that they’ve violated a number of Google’s rules and ultimately wind up being punished. Imagine playing a game of football, not knowing the rules. The referee would likely throw his yellow flag on every play as you grabbed the face mask of your opponent or stepped across the line. Your team wouldn’t get very far down the field if you were penalized 5 or 10 yards on every play.
The same is true with search engine optimization. With more than 550 “rules,” unless you have the rule book, you’re likely being penalized on a number of issues. These can vary from simple rule violations like duplicate content, to more complex ones involving code violations.
Defensive SEO is all about eliminating those punishments. You see, just working on offensive tactics is useless until the punishments have first been eliminated. We approach SEO with defense in mind first. Once the punishments have been removed, then we’re able to move onto offensive tactics like blogging, social media posting etc.
OUR PROCESS
Our process is very unique in the SEO world because we don’t offer bronze, silver and gold packages. In fact, we’ve joked about offering a bad, worse and worst package because the canned packages that many companies offer are so detrimental to your website’s ranking. It’s counter productive to pay a company for their gold-level package if it’s actually doing more harm than good.
Why is that? Because the packages are so predictable and Google despises predictability. They’re looking for organic growth, not predictable patterns. When they see a 250-word blog post go live every Monday morning, they spot the pattern. When they see 150 directory submissions a month, they’re likely to punish you for the canned approach, rather than moving your site up, defeating the purpose of the work.
So how do we work? We work on a fixed budget, prescribing a unique plan every month. We want to be accountable to you so we’ll provide you with a transparent report at the end of each month, detailing what we’ve done, what we’re planning to do the next month and where you’re currently ranking on Google. Sound like something that we should discuss? Request a free consultation to the right. We’ll even evaluate your site before we meet so that you see exactly which of Google’s rules you may have broken and why you’re not ranking well on Google.
