Web Marketing: Why Red Rocket?
Web marketing companies constantly make promises they can’t keep, and believe us when we say, “We feel your pain.” We know that by now, all of the web marketing and development companies that you’re considering are beginning to blur together, and you’ve probably heard all of the same lines in every sales pitch. Are you tired of hearing…
“We have the best people.”
Or how about…
“Our team is the most creative.”
Those things don’t really differentiate web marketing and development firms. Everyone has smart, creative people on their staff. Everyone has awards on their wall. So what really separates Red Rocket from the others?
It’s in the details. Nothing is over looked. Nothing is missed. Add up all the little details, compare to the competition, and the gaps are wider than the Grand Canyon. That’s when the differences between Red Rocket and the others become clear.
Red Rocket’s approach to web marketing and website creation is completely unique. While we’ve been engaged in the development of the web since the Internet was in its infancy, our experience speaks for itself. Our decade-long list of satisfied clients also speaks for itself. But it’s more than experience. It’s more than satisfied clients. It’s things like our unique approach to marketing using 5th Dimension Marketing principles, the strict adherence to our 52-Point Web Development Process, our exclusive 106-Point SEO Checklist, and our in-house Marketing Test Laboratory. Those are things that truly make Red Rocket different.
What is 5th Dimension Marketing?
So innovative, so practical, and so explosive, Harvard Business Review called the principles used in our 5th Dimension Marketing, “one of this year’s top 10 breakthrough ideas.” This approach to marketing uncovers the true motivational factors that make today’s consumers buy goods and services. Outdated methods of targeting customers such as demographics are unfortunately still being used regularly by other marketing firms while savvy companies like Coca-Cola, Geico and Warner Brothers have leveraged the power of 5th Dimension Marketing in their promotions to dominate markets like never before. Buying patterns, behaviors, and more can easily be observed when viewed through the lens of the 5th Dimension Marketing principles.
Imagine if you could know what makes your customers tick. Or what if you could climb inside their minds when they first encountered your company? We’ve been able to practically do this. We’ve discovered a way to immediately increase your conversion rates, penetrate niche markets and develop long-lasting rapport. The 5th Dimension Marketing tactics do just that.
Isn’t a 106-point SEO checklist overkill?
Not when the smallest little detail can prevent your site from succeeding. For instance, a new customer recently asked us to determine why their old site wasn’t getting any traffic. It could have been a million things. Would you believe that one character, a forward slash, was typed in the wrong place? That one little thing essentially told Google and every other search engine to go away and not read through their site. When something as small as a slash can determine your online success, does extreme attention to detail make sense? You bet. And our checklist assures that no detail is overlooked, no stone is left unturned, no matter how small. Are you willing to put the future of your online success in the hand of someone who doesn’t pay attention to the details in an area where the details make the difference? After all, there is a reason why 96% of the internet has never been indexed by Google. They pay attention to the details and so should your web development company.
Why do we have our own in-house marketing test laboratory?
Because without testing, we wouldn’t be able to provide the best… Experts will warn you to be wary of anyone who claims that your marketing will be a grand-slam on the first shot. Intelligent marketers recognize the value of testing and realize the huge benefits gained from it. And now you too can benefit from our many years of research.
Here are a few of the most enlightening discoveries from one of our recent studies:
- Adding a deadline to encourage people to act now increased conversion rates by as much as 68.5%.
- Adding first name, last name, city and state to the testimonials increased sales by 34.4%.
- Making the submission buttons on forms look 3-dimensional so they appeared to be clickable, increased sales by an additional 31%.
Once again, it’s the small details that make the difference. Who would have thought that 3D buttons would produce better results? It’s only after extensive testing that we know with certainty that something like that will positively impact your site’s performance too. And that’s just one of hundreds of positive improvements that we’ve been able to implement in our clients’ sites based in rock-solid evidence.
Bottom line: Because of our previous testing experience, your odds of gaining market share and establishing a competitive advantage are greatly improved.
How is Red Rocket different from a traditional graphic design company?
Red Rocket is neither a web development firm nor a graphic design company. We’re both, and more! There are so many components that are required for the development of a successful site. It’s for this reason that small shops generally can’t handle complete website development in-house from start to finish unless they are sacrificing quality in areas where they are not specialists. Each part of the development process requires skills that take years to master. No one should be expected to be an expert designer, writer, marketer, programmer, search engineer and more. That’s why Red Rocket has multiple experts ready to go to work on your project so you’re assured that only specialists are working on your job.
While you may save a buck or two, would you want to hand your project over to a jack-of-all-trades, master-of-none, or would you prefer to entrust your project to a team of specialists who each focus on their own skilled areas? When considering which company to hire for your project, be sure to ask whether or not your job will be designed by a skilled graphic designer, programmed by an actual programmer, written by an expert Internet copywriter, and marketed by someone who specializes in search engine marketing.
Is there really a difference between B2B and B2C marketing?
You bet there is.
B2B transactions are relationship driven. They generally require a multi-step buying process and result in a longer sales cycle. Marketing activities should be geared toward educational and awareness-building activities.
On the other hand, B2C is all about the product and how to get to the transaction as quickly as possible. Marketing activities revolve around promotions, discounts, point-of-purchase displays etc..
Unfortunately, most marketers don’t recognize the difference. They think that you’re just selling to people either way, so the principles should remain the same. Wrong. The bottom line is that the difference between B2B and B2C marketing comes down to the buyers’ emotional perspective about the purchase. Consumers make buying decisions based on status, security, comfort and quality. Business buyers make their decisions based on increasing profitability, reducing costs and enhancing productivity. We understand these principles and use them to guide us as we write your content and create your designs.
What are some examples of the little details that make a difference?
If you’ve spent any amount of time investigating various web development companies, you might think that they’re all the same. While the portfolios of two companies may appear to both be very professional looking on the surface, unfortunately, the differences are generally hidden in the subtleties of the code where only an expert can distinguish them.
Did you know that two sites that look nearly identical can actually perform in very different ways?
It’s true. On the front end, two websites might look the same to the novice, but only someone with the experience to delve into the code can pull back the curtain and expose the real differences.
For instance, if one is developed using tables and the other using cascading style sheets, Google will hate the first and love the second. To the untrained eye, the differences aren’t even detectable. However, the end result can be devastating; the site built with commonly-used tables will NOT rank as well in Google and may ultimately spell disaster. This example is just one small instance of how choosing the wrong web development company can mean the difference between online success and failure.
It’s little things like this that make Red Rocket different. We’ve spent more than a decade researching and staying on top of the latest technology in order to continuously provide the best for our clients. Excellence is one of our company’s core values and anything less is unacceptable. Our developers adhere to a strict 106-point checklist with every site that we create to assure that the smallest details are paid the proper attention and nothing falls through the cracks.
If the other companies that you’re considering haven’t bothered to take the time when creating your proposal to enumerate all of the details that your site will include, why should you think they’ll bother to include them when the times comes to create your site? Or worse yet, will they even know that they should be included?
We feel that it’s important for you to make an informed decision when deciding on a web marketing and development company, and we’re dedicated to counseling you every step of the way so that you’re confident that you’ve made the right choice in the end. If you’re ever confused about any aspect of this process, please don’t hesitate to ask questions. To have one of our specialists prepare a custom proposal for your project, please call 970-674-0079.
