We’re Hell-bent on creating effective websites that deliver positive results. That’s why we’ve relentlessly tested every conceivable element within a site. While we don't wear white coats and rubber gloves, we do take our research very seriously. The discoveries that we’ve made have translated into millions of dollars worth of sales for our clients.

Plus, no animals have been harmed in our experiments. But we do have our own guinea pigs of sorts. Our in-house experiments are performed on our own test web sites so that our clients aren't treated like guinea pigs. Only after our findings are proven to work in our lab, do we apply similar marketing techniques to our clients' sites.

Red Rocket opened its Internet Marketing Test Laboratory in the 1990s, in the days before Amazon, eBay, and Google. Since then, our relentless pursuit of the factors that determine the success or failure of an online venture have taken us on an amazing journey, where we're constantly learning, and revising our techniques to stay ahead of the game.

Recent Blog Posts:

Wed, May 16
Comments (0)

12 Ways to Engage Your Facebook Followers: Part 5

You’re reading the first part in a 12-part series on great ways to engage with your Facebook followers.  Here’s a quick tip that resonates with most people… 5. Quotes. A famous quote is like a beautiful photo.  Everyone enjoys them, especially if they’re relevant to what you do.  Use quotes to convince people of your position.  [...]

[Continue Reading]
Tue, May 15
Comments (0)

3 Reasons to Work with High Definition Graphics

Chances are, if you’ve ever navigated to a website on your iPad you may have noticed that things seemed a bit fuzzy. Perhaps it appeared a lot like watching your standard definition programming on your big-screen HD television at home? Well, good news. The development team at Red Rocket has come up with a way [...]

[Continue Reading]
Fri, May 11
Comments (0)

5 freebie resources for Web Design

If your like me, when it comes to web design, you’d love to have the time and the budget to create custom items for everything you design. Custom drop down menu? Coming right up. Hand drawn H1 font? Not a problem. Truth of the matter is that we can’t always afford that luxury. So, in [...]

[Continue Reading]
Thu, May 10
Comments (0)

HTML 5

As many of of you may or may not have heard, HTML5 is a game changer. Although the technology is still technically in the development phase, many companies are already converting their old sites into HTML5. For example, in a recent interview with the New York City based video sharing giant, Vimeo, a representative stated that [...]

[Continue Reading]
Wed, May 09
Comments (0)

12 Ways to Engage Your Facebook Followers: Part 4

You’re in part 4 of a 12-week Wednesday series on how to engage with your Facebook followers.  This week, we’re talking about something that may seem trivial, but it’s not. 4. Trivia. There’s a reason why Jeopardy! has been on the air since March 30, 1964.  People love trivia.  They love to learn little facts that [...]

[Continue Reading]
Tue, May 08
Comments (0)

Should Your Business Have a Mobile Web Presence?

Recently – Jakob Nielsen the self-proclaimed usability expert on all things web-related – suggested in his ‘mobile usability guidelines’ that “Good mobile user experience requires a different design than what’s needed to satisfy desktop users. Two designs, two sites, and cross-linking to make it all work.” Props to Nielsen who has been the grandfather of website design since [...]

[Continue Reading]
Fri, May 04
Comments (0)

A web design blog about web design blogs.

Recently I was poking around looking for some web design inspiration. And in my search I found several helpful blogs. The cool thing about these blogs is that they have done a lot of the work for you by compiling a comprehensive list of good web design inspiration. So consider this to be a blog [...]

[Continue Reading]
Thu, May 03
Comments (0)

Key Development Terms

A few key terms used in WordPress development in Fort Collins: Search Engine Optimization (SEO): Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. At Red Rocket, it is our goal to get [...]

[Continue Reading]
Wed, May 02
Comments (0)

12 Ways to Engage Your Facebook Followers: Part 3

Who doesn’t like talking about themselves?  We’re selfish being by nature.  It’s work to ask people about themselves and it feels nice to talk about what’s important to us.  It’s generally something you have to be taught.  As a social media company, we even have to consciously think about it.  So here’s this weeks tip… [...]

[Continue Reading]
Tue, May 01
Comments (0)

May Day – How to Add Metadata to JPGs without Image Quality Loss

One of the worst things about JPG images for any website design professional is the lossy compression damage that occurs when opening and saving files. A quick and easy way to add metadata without damaging your JPGs is to use Adobe Bridge. Adobe Bridge is quickly becoming an essential tool for this web design company [...]

[Continue Reading]
Older Posts