We’re Hell-bent on creating effective websites that deliver positive results. That’s why we’ve relentlessly tested every conceivable element within a site. While we don't wear white coats and rubber gloves, we do take our research very seriously. The discoveries that we’ve made have translated into millions of dollars worth of sales for our clients.
Plus, no animals have been harmed in our experiments. But we do have our own guinea pigs of sorts. Our in-house experiments are performed on our own test web sites so that our clients aren't treated like guinea pigs. Only after our findings are proven to work in our lab, do we apply similar marketing techniques to our clients' sites.
Red Rocket opened its Internet Marketing Test Laboratory in the 1990s, in the days before Amazon, eBay, and Google. Since then, our relentless pursuit of the factors that determine the success or failure of an online venture have taken us on an amazing journey, where we're constantly learning, and revising our techniques to stay ahead of the game.
Using imagery in a website design is a great way to gain the focus of your audience instantly. Having large images that fill the screen can be even more striking. Huge screen resolutions, and high-speed internet allow designers to use full page photography to create stunning websites. Whether displayed on your home page or gallery [...][Continue Reading]
Working for a small business, I’ve found that documenting processes is very important. Often times, there is only one person in the organization who performs a certain role, so if they take an extended leave of absence or leave the company abruptly it is very difficult to pick up where they left off. A large [...][Continue Reading]
My mom is always complaining that we’re dumbing-down America. She’s sharp and knows the answer to every Jeopardy question. Frankly, she knows a lot more about history and science and you name it, than I do. She seems to have gotten a much better education than I did. She’s a proponent of not dumbing-down in [...][Continue Reading]
Keeping track of cash flow is extremely important when running a small business – and it doesn’t have to be that complicated. One way to set up a cash flow report is to organize it by weeks, laying it out over a short period of time like four, six or eight weeks. At the top [...][Continue Reading]
Website design can be tough, especially if you have low conversion rates. Here are some more tips to improve your conversion rates. Did you know that some people learn better by reading something than they do by watching a demonstration? Or how about doing it yourself? Which is best for you? There are three basic [...][Continue Reading]
It’s all a matter of perspective, morons or geniuses. Sometimes it is tempting even easy to think that a customer that is having difficulty with a concept or process that we have put in place is simply moronic. However, if we remain empathetic to our customers we will find an opportunity to improve the user [...][Continue Reading]
Now that summer is here, many employees will start to consider their vacation plans. Paid vacation time is a great benefit to offer to employees – it helps them to rest and recharge and reduces burn out. But, it’s important to make sure your vacation policy is clear, so your business still runs smoothly while [...][Continue Reading]
Welcome to our next post on how to increase your website design conversion rates. Unless you’re selling something through your online shopping cart, your site shouldn’t be expected to increase sales. Now, I’m not saying that your site can’t assist with the sale, but I think that we need to reassess and determine what the [...][Continue Reading]
Vector icons are graphics that can be resized without losing any quality. They can scale to as large as you want or as small as long as they are clearly read. This is a popular format for logos and graphics that may need to be resized on a regular basis. Icons that are vectorized can [...][Continue Reading]
There are so many different devices on the market today that the latest trend is to make sure your website works with the latest technology. If you have not heard by now, responsive design enables your website to adjust and scale to these formats. The website may not be exact due to constraints in width [...][Continue Reading]