We’re Hell-bent on creating effective websites that deliver positive results. That’s why we’ve relentlessly tested every conceivable element within a site. While we don't wear white coats and rubber gloves, we do take our research very seriously. The discoveries that we’ve made have translated into millions of dollars worth of sales for our clients.
Plus, no animals have been harmed in our experiments. But we do have our own guinea pigs of sorts. Our in-house experiments are performed on our own test web sites so that our clients aren't treated like guinea pigs. Only after our findings are proven to work in our lab, do we apply similar marketing techniques to our clients' sites.
Red Rocket opened its Internet Marketing Test Laboratory in the 1990s, in the days before Amazon, eBay, and Google. Since then, our relentless pursuit of the factors that determine the success or failure of an online venture have taken us on an amazing journey, where we're constantly learning, and revising our techniques to stay ahead of the game.
Taking time to promote good health in the workplace will pay dividends in the form of lower health premiums and fewer sick days. One way to reinforce the idea of health and wellness is to sponsor a fitness competition. It will educate employees about the benefits of healthy living in a fun, challenging way. One [...][Continue Reading]
This is the next installment in our series on how to increase your conversion rates in your website design. Improve your design. I know, it sounds obvious, but then again it’s worth stating because there are so many atrocious sites out there. If everyone already knows that having a professional looking site can improve your [...][Continue Reading]
A criminal background check is something to consider when hiring a new employee. According to the Society of Human Resource Management, these days about two-thirds of employers run criminal background checks on potential new hires. There are many reasons why background checks should become part of your hiring process, here are just a couple: First, [...][Continue Reading]
When you hire a new person on, you may consider making them an independent contractor. If so, you are not required to pay the payroll taxes associated with hiring a W-2 employee. But, the IRS imposes a large fine on companies that misclassify W-2 employees as independent contractors, so it’s very important to know the [...][Continue Reading]
If you missed last week’s post on how to increase your conversion rates in your web design, you may want to jump over there. Did you know that most people hate to learn things? Well, that’s not totally true. People may like to learn new things, but they typically dislike the work needed to learn [...][Continue Reading]
An uplifting example of customer service to head you into the Mother’s Day weekend, from your friendly local SEO and website design company. This is a story about Tim Harris, owner of Tim’s Place, “the world’s friendliest restaurant.”[Continue Reading]
Last week I was talking about how to measure your conversion rates and I promised to give you some great ideas for actually increasing your conversion rates in your website design this week. It turns out that there are a ton of little things you can do so I’ve decided to explore the topic for [...][Continue Reading]
What have they done for you lately? Another important key of guaranteeing repeat business is to make sure that people in your organization are recognized for the good customer service experiences that they provide to your customers. Make sure that you have something in your business culture that recognizes and maybe even in someway rewards [...][Continue Reading]
U.S. Citizenship and Immigration Services issued a new version of the I-9 form recently. The form was issued earlier this year but must be used beginning on May 7th, 2013. After May 6th, all previous versions will be considered invalid. This is the form that must be completed when a new employee is hired to [...][Continue Reading]
Conversion rates. Bounce rates. Click-through rates. It’s enough to make your head spin. Each Wednesday, I’ve been breaking down one of these factors into something that’s a little easier to understand. Last week we talked about bounce rates and your website design. This week we’re going to tackle conversion rates. So let’s get into it. [...][Continue Reading]