We’re Hell-bent on creating effective websites that deliver positive results. That’s why we’ve relentlessly tested every conceivable element within a site. While we don't wear white coats and rubber gloves, we do take our research very seriously. The discoveries that we’ve made have translated into millions of dollars worth of sales for our clients.

Plus, no animals have been harmed in our experiments. But we do have our own guinea pigs of sorts. Our in-house experiments are performed on our own test web sites so that our clients aren't treated like guinea pigs. Only after our findings are proven to work in our lab, do we apply similar marketing techniques to our clients' sites.

Red Rocket opened its Internet Marketing Test Laboratory in the 1990s, in the days before Amazon, eBay, and Google. Since then, our relentless pursuit of the factors that determine the success or failure of an online venture have taken us on an amazing journey, where we're constantly learning, and revising our techniques to stay ahead of the game.

Recent Blog Posts:

Wed, Sep 08
Comments (0)

Grading Your Website’s Content

Yesterday we were talking about whether or not your website looks professional.  Today, let’s talk about what it says. Time to step up the difficulty and grade yourself on what you website says. The first test for this subject is pass (10) or fail (0)… Does the web design for your Fort Collins business website [...]

[Continue Reading]
Mon, Sep 06
Comments (0)

And you can quote me on that….

If you’ve read my introduction page, you know that while attending UMKC I took a journalism course from Pulitzer Prize Winner Bob Unger. I’m starting to see a common theme in that I enjoy referencing my teachers of the past. I guess I just can’t seem to escape the impact that they have had on [...]

[Continue Reading]
Sat, Sep 04
Comments (0)

Make a List…. Check it twice… This Business Tip is so, so Nice!!!

Making lists may seem silly, but in a world where time is money and there isn’t much to go around, making a list can be a HUGE benefit! The three best things about having a list are that it keeps you organize, it helps you stay on task, and it can make you feel better.

[Continue Reading]
Thu, Sep 02
Comments (0)

It’s Just Writing…. Don’t Take It So Personally

The #1 rule to live by for writers writing works for others: it’s just writing, so don’t take criticism so personally! I’ve seen far too many writers take criticism and feedback too personally, whether it was for writing in composition class, copy writing for advertising class, or writing and proofing copy for the marketing world. [...]

[Continue Reading]
Tue, Aug 31
Comments (0)

There’s No Such Thing As “Can’t”

This isn’t my typical Writer’s Corner Office BLOG… but it’s something that I care a lot about and wanted to share that with you all as well. There’s No Such Thing As “Can’t” If there is one thing I hate more than anything in the world, it is when people tell someone that they can’t [...]

[Continue Reading]
Sun, Aug 29
Comments (0)

Better Listings On Google

The word “blog” is actually a contraction made from the words “web” and “log” but as Google has come to like blogs more and more, the word “blog” has become an acronym for “Better Listings On Google.” These days, no site should be without a blog. Since Google likes to see frequently changing content, they’ll [...]

[Continue Reading]
Fri, Aug 27
Comments (0)

Seach Engine Optimization Basics

Over the next few days, we’re going to take a look at the factors that come into play in that all-important, highly-coveted #1 position on Google. Okay.  Here it is in a nutshell.  Google is looking for hundreds of little things when they rank a site.  Their algorithm is very complicated and takes a lot [...]

[Continue Reading]
Wed, Aug 25
Comments (0)

Be Thankful

When was the last time you thought about all of the things that you should be thankful for?

[Continue Reading]
Mon, Aug 23
Comments (0)

Your Website’s Overall Grade

Your Over-all Grade If you’ve been following us for the passed week, you know that we’ve been talking about how to grade your own website.  Now that you have three different grades, one from each subject, how’d you do? Is your Fort Collins website design the class Valedictorian? To be a website worth noting, your [...]

[Continue Reading]
Sat, Aug 21
Comments (0)

Grading The Look of Your Website

Yesterday we talked about three key areas that you need to address when grading your website.  Today, we’re talking about how it looks. If you want to get an A in this subject your website should be visually appealing and easily read. Visual appearance is pretty self explanatory – does it or does it not [...]

[Continue Reading]
Older Posts