We’re Hell-bent on creating effective websites that deliver positive results. That’s why we’ve relentlessly tested every conceivable element within a site. While we don't wear white coats and rubber gloves, we do take our research very seriously. The discoveries that we’ve made have translated into millions of dollars worth of sales for our clients.

Plus, no animals have been harmed in our experiments. But we do have our own guinea pigs of sorts. Our in-house experiments are performed on our own test web sites so that our clients aren't treated like guinea pigs. Only after our findings are proven to work in our lab, do we apply similar marketing techniques to our clients' sites.

Red Rocket opened its Internet Marketing Test Laboratory in the 1990s, in the days before Amazon, eBay, and Google. Since then, our relentless pursuit of the factors that determine the success or failure of an online venture have taken us on an amazing journey, where we're constantly learning, and revising our techniques to stay ahead of the game.

Recent Blog Posts:

Fri, Feb 03
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12 Ways to Engage Your Facebook Followers: Part 11

You’re now on lesson 11 out of 12 in our Wednesday series on social media.  Be sure to read through the previous lessons if you’ve missed them.  Follow these steps and you just might feel like you’re a social media company rock star. 11. Pull Back the Curtain. When you show your vulnerability, people feel empathy.  [...]

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Fri, Feb 03
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Daddy, we’re in Walmart!

Years ago my oldest son was tagging along with me on trip to the store. He was about 5 yrs old at the time and could really only read site words. we pulled up to the store, grabbed a cart and went inside. No sooner had we rounded the produce isle when he exclaimed, “Dad, [...]

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Thu, Feb 02
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Good News Bad News: Typography on the Web Getting Better, Still Bad

When it comes to typography on the web, it’s difficult to imagine that web developers have so much of ground to make up – about five hundred years worth. Despite all the technology, there remains a huge divide between branding on the web in print – unless of course, every client finds Helvetica and Times [...]

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Wed, Feb 01
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Wednesday’s Tip for Writing Great Website Copy: Part 1

Over the next few weeks, we’ll be using our Wednesday posts to help you write better website copy.  This week, I thought we’d start off with a real easy tip that can revolutionize your writing, without any effort.  Combine this writing tip with a great website design, and you could have a winner. Dumb it [...]

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Fri, Jan 27
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Good, Fast, Cheap – Pick Two

Often times, when talking to a perspective client about website design, we explain the concept of the Sales Triangle. The concept basically works like this; For your particular project, there are 3 options available to you. But, you can only pick two. Your 3 options are Cheap, Fast, and Good. Pick two. Well, the truth [...]

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Thu, Jan 26
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Using White Space in Website Design: Why all the Negativity?

For decades, those of us in the website design business and our clients have often debated the importance of white space. White space really gets a bad rap – and it’s often called some pretty nasty names. Dead space. Negative space. Empty space. Fact is, white space is one of the most powerful tools any [...]

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Fri, Jan 20
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Good Design + Best Practice = Win Win

As the week comes to a close and the weekend draws near, I can’t help but think of hitting the slopes. And as I was surfing the web, looking at conditions, I came across an example of really good website design. Copper Mountain has done a great job of providing it’s users with a site [...]

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Thu, Jan 19
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Does Your Website Design Make Sense?

One challenge every website design company  faces during the exploration phase of a web marketing project is how to visually communicate certain brand qualities. Take for example, the very popular quality of leadership. We all want to be leaders in our areas of expertise but what things come to mind when you think of leadership?  [...]

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Mon, Jan 16
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Is Google Grading Your Website? Did you get an A+?

Think back to your days in school, in English class, when your grade depended on excellent grammar, proper use of punctuation, and the use of content that wasn’t just “fluffy” – that is, it actually contained some sort of value for the audience. Google recently made some drastic changes in the way they index web [...]

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Fri, Jan 13
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The Present state of the Future as seen from the Past

I wanted to close out the week with something epic and pertinent to the future of graphic design and website design but after staring at the keyboard for 20 minutes I realized… “I got nothing.” So instead I offer for your viewing pleasure something epic from 1984. It’s so great to find little gems of [...]

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