As my previous post showed, there are a ton of website marketing plan components to consider. So, let’s cut to the chase—which ones work? Although Red Rocket has a lot of anecdotal evidence of what’s working in companies’ website marketing plans that we work with, we found a recent study by Engine Ready to give [...]

Previously, we saw how to begin to monitor and record the visits to a website to help and understand the roi of any website marketing plan. Lets continue and see what hidden items can be examined to better determine the best ROI that you can milk out of a productive website. While it is always [...]

Most businesses today have some sort of website marketing plan. Internet marketing options are always changing and plentiful. New players come and go, and a few options stick around and continue to produce good results. Picking the right e-marketing mix can be a huge challenge. Which options will work for you? How much should you [...]

In the businesses of the 21st century (and those wishing to continue success into the next decade) a website is an indispensable tool for gathering customers, forging connections and displaying critical information. The best part is that it costs next to nothing to buy or maintain. Many people believe that their website marketing plan and [...]

So I am on Seth Godin’s email list and receive daily blog posts from him.  By the way, if you aren’t on his list, get on it, today! He is full of great information. So anyway, today he was talking about websites that hide their email address or even worse, make a visitor fill out [...]

Website Marketing Plan ROI The big question when it comes to your website marketing plan is of course, “What will I get in return for my money?” After all, the purpose of marketing online is not to make activity, it’s to make action (sales, leads, donations, volunteers, etc). For every dollar you spend on an [...]