I got a call recently from a guy who has recently designed a new fishing website.  He wanted to know how much it would cost to advertise on a site that I developed about 10 years ago.  The site gets nice website traffic, about 5000-10000 visitors a day so it could provide some nice traffic [...]

Have you noticed the shift in marketing lately surrounding the overall strategy that companies are implementing?  How many ads; TV, radio, magazine or other try to get you to go back to their website for something more?  A LOT!!!!!  This is the shift. Now, it may seem minor on the surface but it actually will [...]

Your Website Marketing Plan and Paid Search Paid search listings can be a really effective website marketing piece—they’re not for everyone, but for some, they can be the difference between success and failure. The paid search listings are the links and ad text on the right side of the page. Basically, with paid search listings [...]

This is part 3 of my series about incorporating design into your website marketing plan. Today I am going to talk about how good design can improve the credibility of your company. Credibility is crucial to the success of your website. If you can’t gain the trust of your visitors, web traffic is useless for [...]

Your Website Marketing Plan and Search Engines How does your website marketing plan address search engines? This is probably the most important question to answer after you’ve figured out your web marketing goals. Why? Because like it or not search engines are where most of your customers start looking for your services. If you don’t [...]

Keywords for a successful website marketing plan Successful search engine marketing starts by selecting the right keywords. Let’s imagine for a moment that you’re a chiropractor who wants more business coming from your website. You’ve heard it’s important to include showing up on search results in your website marketing plan. Just like the yellow pages [...]

Last week I wrote about how investing in design can be an important part of your website marketing plan. This week I want to focus on one of the measurable ways that design can increase the revenue generated from your website. Today I am talking specifically about conversion rates. First, let me define what I [...]

Do you have a Web Marketing Strategy?  In today’s web-centric world, where information is easy to come by, if you haven’t addressed how the Internet has changed the way you market and thus sell to your clients, you may not survive. The truth is, most buyers; whether they are a C-level executive, a consumer, a [...]

Lately at Red Rocket we’ve been thinking a lot about the best ways for businesses to spend their money, especially in regards to internet marketing and a website marketing plan. The main question seems to be something like, “What works?” Of course the answer is different for everyone depending on your business, but we have [...]

Here we are, at the conclusion of this short series. We have gone through a few of the best ways to monitor (and improve) your website ROI. This process should be part of any company’s website marketing plan. So far we have discussed ways to look at the way a site currently runs and how [...]