Keywords for a successful website marketing plan Successful search engine marketing starts by selecting the right keywords. Let’s imagine for a moment that you’re a chiropractor who wants more business coming from your website. You’ve heard it’s important to include showing up on search results in your website marketing plan. Just like the yellow pages [...]

Last week I wrote about how investing in design can be an important part of your website marketing plan. This week I want to focus on one of the measurable ways that design can increase the revenue generated from your website. Today I am talking specifically about conversion rates. First, let me define what I [...]

Web marketing has become increasingly popular as more and more people have recognized the benefits of using the Internet as their primary marketing vehicle.  Sure, some people still don’t understand how to leverage the web for their businesses but those who do, are seeing a dramatic change in the way things are done.  Let’s face [...]

One of the main keys to web marketing is to find one’s niche in the marketing world. A niche (noun) is “a distinct segment of a market”. What does this have to do with web marketing efforts, one might ask. So in order to explain, let’s discuss selling a bicycle. We can already see a [...]

Do you have a Web Marketing Strategy?  In today’s web-centric world, where information is easy to come by, if you haven’t addressed how the Internet has changed the way you market and thus sell to your clients, you may not survive. The truth is, most buyers; whether they are a C-level executive, a consumer, a [...]