Your web site is the place where you control the message as well as the experience. And good web design leads the user through the site, gently suggesting the next page to visit or what call to action to select. Contrast that with you Facebook page, what do you see? Ads on the right side, [...]

Your website has probably been a major project for your company for the last ten years or more. It has changed with the times and morphed into something that hopefully is one of your company’s strongest assets. Wouldn’t it be nice if you could push a pause button and just let your site cruise for [...]

In the wonderful world of internet marketing, it can sometimes be difficult to separate the wheat from the chaff, so to speak. This is why the professionals here at Red Rocket Web Specialists take the time to monitor the flow of people entering and leaving the websites we are in charge of. That is where [...]

Last week I gave you some ideas about how you can boost web traffic with design. This week I would like to talk about boosting your web traffic with Twitter. There are plenty of Twitter guides out there, so I won’t bore you with another “how to use Twitter” tutorial. What I am going to [...]

We at Red Rocket often get clients who come in and ask “why is [insert rival company here] number one in the search rankings and I’m not?”  They hate having to sit lower in the search engine rankings without knowing why. So, let’s take a look at what you need to explore in order to [...]

Your Website Marketing Plan and Paid Search Paid search listings can be a really effective website marketing piece—they’re not for everyone, but for some, they can be the difference between success and failure. The paid search listings are the links and ad text on the right side of the page. Basically, with paid search listings [...]

This is part 3 of my series about incorporating design into your website marketing plan. Today I am going to talk about how good design can improve the credibility of your company. Credibility is crucial to the success of your website. If you can’t gain the trust of your visitors, web traffic is useless for [...]

In an ideal world, where a company has both the resources and budget for web marketing, both organic SEO (Search Engine Optimization) and PPC (Pay Per Click) should be used to help get ideal results. However, in an economy such as the current one, it is necessary to pick only the one that will create [...]

Your Website Marketing Plan and Search Engines How does your website marketing plan address search engines? This is probably the most important question to answer after you’ve figured out your web marketing goals. Why? Because like it or not search engines are where most of your customers start looking for your services. If you don’t [...]

Sometimes, in the course of trying to put together a web marketing effort, a company looks for someone to take over SEO efforts. However, there are many factors that the company can do that will not only make the SEO efforts null, it can also take the website rankings down a notch. So, let’s take [...]