There is a statistic that I use quite often that measures the time it takes a person to evaluate your website. Studies show that website users decide the credibility of your site in the first 50 milliseconds that they see your site. While this is a widely accepted fact there are relatively few places online [...]

Web design companies in Colorado often make the mistake of talking over the head of their customers. Building a website is a very technical process and conversations with a web developer often leave your head spinning even if you are a reasonably tech savvy person. Below is an entertaining video that has been circulating the [...]

A website design company in Greeley was recently forced to close its doors due to the economy.  To me it’s sad.  I never like to hear that a small business has had to make that difficult decision.  After all, those are real people with families and mortgages to pay.  And now the employees are turning [...]

In my last post I was talking about design mistakes that might cause a website to lose traffic. The first mistake on my list had to do with site navigation. Not only does poor navigation make your site look unprofessional, it leads to frustrated customers, or worse yet, lost customers.  If visitors to your website get confused [...]

Web design companies offer advice all the time but more and more of them are going out of business as this recession deepens.  So how do you know if you can trust the advice you’re getting from your web design company?  I like to use a few online tools to determine if a web design [...]

Most sites are designed by one or two people.  Usually, a graphic designer makes the look of the site and then they build it out using any number of software packages.  However, that’s like building a house using just one person.  Sure, it can be done, but ask any expert and they’ll tell you that [...]

Did you know that you can lose up to 25% of your visitors with every click that you force them to make.  It’s not that people hate to click.  They hate to wait for new pages to load.  Even with broadband, we’re getting more and more impatient.  We hate waiting, even if it’s just for [...]

We live in a world where people are growing more and more skeptical.  Things are especially uncertain right now and with potential economic hard times ahead, people are growing concerned.  Concern leads to skepticism which leads to lower sales and it becomes a perpetual cycle.  How can you improve sales through your website? In order [...]

Every time I hear about a new Google service, I think to myself that they just can’t get any better.  Then the next time, their creative team does something even better. Last time, I think it was the Google maps that amazed me.  Have you seen the photos of places on the map?  It’s mind-boggling.  [...]

People are easily distracted when you present them with too many options.  By limiting the amount of choices you give your visitors, you control their experience and ultimately have the ability to guide them to the information you want them to see.  If you present them with too much, they become confused and have a [...]