As many of of you may or may not have heard, HTML5 is a game changer. Although the technology is still technically in the development phase, many companies are already converting their old sites into HTML5. For example, in a recent interview with the New York City based video sharing giant, Vimeo, a representative stated that [...]

A few key terms used in WordPress development in Fort Collins: Search Engine Optimization (SEO): Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. At Red Rocket, it is our goal to get [...]

Along with custom post-types, custom fields are an incredibly useful tool for WordPress development. They work exactly like they sound. Custom fields allow users to create custom editable regions for posts, pages, custom post-types and/or all of the above. For example, one could create a custom field that applies only to posts. Alternatively, one could [...]

Custom post-types are incredibly useful when developing custom WordPress environment. In essence, in allows one to generate a specific post-type (i.e. Products or Songs) that can easily be called throughout a WordPress site. For example, one could create a post-type called Products that can be called edited separate from posts and/or pages which can help keep content [...]

Matt Mullenwag is one of the 25 most influential people on the web. Matt, a web developer and entrepreneur, is the founder of the powerful CMS known as WordPress; a content management system that has revolutionized content publishing on the web. Today, WordPress is used on roughly 15% of the world’s, “top one million,” websites and runs 22% of [...]

Usability. It is a buzz word that you hear in all sorts of professions. And yet, it is amazing the amount of times that the usability of something doesn’t seem to be well thought out. Especially when it comes to websites. How many times have you gone to a website because of a specific purpose, [...]

Your website has probably been a major project for your company for the last ten years or more. It has changed with the times and morphed into something that hopefully is one of your company’s strongest assets. Wouldn’t it be nice if you could push a pause button and just let your site cruise for [...]

I often think about how much time I spend on the net, surfing from site to site, following all sorts of rabbit holes to the best (and worst) that these interwebs have to offer. While I know that I spend MUCH more time visiting websites than the average Joe, it got me to pondering how [...]

As a northern colorado web designer, I am often conflicted about one of the most popular and polarizing technologies on the internet: Flash. You probably know that Flash is what gives many websites the slick interactive animation and transitions and you may have read passionate internet rants in favor and against Flash. When done correctly, [...]

In Adrian’s last post, Website Credibility in a Fraction of a Second, he discussed an alarming statistic where web site visitors make up their minds about your company within the first 50 milliseconds of visiting your website.  That’s 1/20th of a second.  People are pretty good at making split decisions.  While that statistic seems frightening, [...]