As the week comes to a close and the weekend draws near, I can’t help but think of hitting the slopes. And as I was surfing the web, looking at conditions, I came across an example of really good website design. Copper Mountain has done a great job of providing it’s users with a site [...]

Think back to your days in school, in English class, when your grade depended on excellent grammar, proper use of punctuation, and the use of content that wasn’t just “fluffy” – that is, it actually contained some sort of value for the audience. Google recently made some drastic changes in the way they index web [...]

That’s one question I never get tired of answering. The majority of people that ask me “What is SEO?” make up one very interesting group of individuals: our prospect customers. I couldn’t begin to explain to you how many times companies have come to Red Rocket looking for advice on the SEO for which they’ve [...]

It’s Friday! the end of the week, and as I look back over the weeks activities I, like most graphic designers, can’t help but ask myself; Did I really do good work? Was I just hacking my way through that last website design, or did I actually create something to be proud of? Is the [...]

Lucille Ball’s Google Doodle is on Google’s search page today in honor of her 100th birthday. It’s a great way to commemorate a legend. The doodle is styled as a TV, and you can even change the channels to watch clips from different episodes. ”Doodles” are illustrations that feature a particular day’s event in history (like [...]

There are very few people who amaze me regularly with their wisdom, but Seth Godin is one of them.  I’ve often struggled to explain to a website design client why it’s so important to invest the time to think through their marketing strategy and spend time on the development of an effective brand message.  Seth [...]

There are several ways to make websites great for users. One of the most important factors is to make sure that your readers understand your content. One simple rule is to keep your content free from jargon. In short, don’t try to confuse your readers by trying to sound intelligent. Your readers need to be [...]

This week, a company approached us with a problem that had arisen with their website. That problem was something that is being referred to as a “Pharma Hack.” Essentially, a Pharma Hack is when your site becomes compromised in a way that looks like you might be promoting different pharmaceuticals. This is in an attempt [...]

Some Google Account users may have noticed a recent change in their search results. Google’s recently-released “+1 Button” has been stirring up conversations about how search fits into the social graph. But what does Google+ really mean for users? Is it meant to compete with the functions of Facebook or Twitter? We say yes. And [...]

Let me begin by saying that we absolutely hate content thieves. Writing original content is the key to a successful SEO campaign. The whole point of trying to rank well on Google is to get relevant content to your audience that converts prospects into customers. That is the key! Very recently, we were hit by [...]