AWARD: a prize or other mark of recognition given in honor of an achievement Ah, the coveted award. Ever since the dawn of time, man has been fascinated with the concept of reward. And rightly so. It feels good to be recognized for having done a good job. And if there is one thing in [...]

Conversational SEO is a phrase we’ve been throwing around the office for the last few days. It’s the marriage of search engine optimization and easy-to-understand website copy. But how might one achieve conversational SEO? Here are a few quick pointers: Don’t use headlines that are boring. Write a catchy headline, but keep it short and [...]

By in large, the web is a visual experience. And if you consider the trend of people accessing the web via mobile devices, then visuals matter even more. Users tend to develop their initial level of trust based on superficial elements, i.e. design. And how they use the site is very much determined by how [...]

Everyone knows that a craftsman is most often only as good as his tools and the same can be said for website design. Of course just like a craftsmen, every person who crafts web design has their own favorite tools for the job. Some tools though prove to be invaluable almost like always needing a [...]

The conversation amongst web designers as of late has been whether or not to build sites using responsive design methods – sites that are designed to provide a consistent user-experience regardless of browsing device. The upside is of course the aforementioned consistency – however, in a market such as Northern Colorado – the required resources [...]

As the week comes to a close and the weekend draws near, I can’t help but think of hitting the slopes. And as I was surfing the web, looking at conditions, I came across an example of really good website design. Copper Mountain has done a great job of providing it’s users with a site [...]

Think back to your days in school, in English class, when your grade depended on excellent grammar, proper use of punctuation, and the use of content that wasn’t just “fluffy” – that is, it actually contained some sort of value for the audience. Google recently made some drastic changes in the way they index web [...]

That’s one question I never get tired of answering. The majority of people that ask me “What is SEO?” make up one very interesting group of individuals: our prospect customers. I couldn’t begin to explain to you how many times companies have come to Red Rocket looking for advice on the SEO for which they’ve [...]

It’s Friday! the end of the week, and as I look back over the weeks activities I, like most graphic designers, can’t help but ask myself; Did I really do good work? Was I just hacking my way through that last website design, or did I actually create something to be proud of? Is the [...]

Lucille Ball’s Google Doodle is on Google’s search page today in honor of her 100th birthday. It’s a great way to commemorate a legend. The doodle is styled as a TV, and you can even change the channels to watch clips from different episodes. ”Doodles” are illustrations that feature a particular day’s event in history (like [...]