I was talking this morning with a client who had gotten some contradictory advice from a competitor concerning what’s good and what’s bad when it comes to SEO.   It’s funny.  There is no single answer as to what’s right and what’s wrong.  Talk to ten SEO experts and you’ll probably get 10 different opinions.   In [...]

Last week I gave you some ideas about how you can boost web traffic with design. This week I would like to talk about boosting your web traffic with Twitter. There are plenty of Twitter guides out there, so I won’t bore you with another “how to use Twitter” tutorial. What I am going to [...]

Last week, I was talking about search engine optimization and how it differs from search engine marketing.  We discussed how SEO includes both on-page- and off-page-factors.  Today, we’re going to pick up where we left off, and talk about the things that you can do to optimize your website’s performance on Google’s rankings. Off-Page Factors [...]

Web marketing is gaining popularity as the economic downturn forces business owners to find less expensive forms of marketing.  Search engine optimization (SEO) and search engine marketing (SEM) have both shown huge returns for those who have taken advantage of the new technology. Search engine optimization generally refers to the tactics that are used to [...]

First page search results are something that most businesses today strive for but even if you make it onto the coveted first page, you’re not guaranteed online success. Here’s why: 1. The top position on Google generally receives 42% of the clicks on the page.  That’s great, but the second position only gets 6% of [...]

First page search results may seem like a far-off dream that you’ve struggled to obtain for years, but once you understand what the major search engines like Google, Yahoo and Bing are looking for, it’s not that difficult.  There’s no secret.  There’s nothing magical about it.  It’s just a matter of following a tight set [...]

Don’t get your hopes up, these are just holding pages. While we were redesigning the appliedinnotech.com website, we found several great domain names that will provide the client with huge opportunities in the future to build out niche sites. However, when the time comes to actually build them, we want to have an easier time [...]

So, now that an hour and a half has passed for our Church and Clergy Tax Guide case study, how did we do? Our Challenge Go from unranked to as high a rank as we could in Google within a few hours. Our Efforts Chose our keyword phrase Wrote and posted 3 blog postings on [...]

The last steps in our case study on getting a high search engine ranking for Church and Clergy Tax Guide is to keep blogging, create keyword phrase alignment, and then sit back and wait for the search engine spiders to “crawl” our blog and update their rankings. Search engines have been getting better and better [...]

With our Church and Clergy Tax Guide case study now in play, what are the next steps we should take to get our company listed high in the rankings? So far, we’ve selected the keyword phrase “church and clergy tax guide,” which we like because it’s several words, specific, and meaningful to our target company’s [...]