Facebook this. Twitter that. Today you can’t walk out your front door without encountering the pervasive nature of Social Media. It’s on the T.V. when they talk about current events. It’s what some newspaper articles use for expert quotes. And, more often than not, it’s part of an integrated and expansive component of companies. Yet, [...]

You hear it everywhere nowadays. Facebook this, Twitter that, and check in on FourSquare.  It almost seems, as a company, you have to join these platforms, just to say you have a presence. However, many of these accounts lay dormant, or are used for inane conversation and then moved aside for “money-making”. Here at Red [...]

Over the last six months I’ve had several conversations with the Red Rocket team as to the effectiveness of social media in business applications. Through our three month testing period of social media campaigns, I started wondering about social media’s place in public relations practices. Public relations has some inherent functions such as promotion and [...]

I was speaking on a panel last Friday, in front of the Home Builders’ Association in Northern Colorado.  When I asked the audience if any of them had written a press release within the past month, no one raised their hand.   Then I asked how many had written a press release within the past year.  [...]