At some point or another, whether you’re working with a website designer or packaging designer – the issue of scan-ability has undoubtedly come up. Scan-ability refers to what design elements are not just scanned with a quick glance – but retained as well. I first heard of scan-ability when designing outdoor billboards for Xerox sales-agents [...]

Have you seen the Sprint commercial that talks about Twitter? If not, play the video below. Twitter had 30 million unique visitors last month! Can you believe that? I’m sure the figure in the video about 26% of all people not knowing what Twitter is, isn’t accurate but the number has to be shrinking every [...]

The return on investment for design is a difficult number to calculate. How do you quantify the effect that a good design has on the success of a product? It seems like an impossible task to attach dollar amounts to seemingly arbitrary aesthetic decisions. It is. Fortunately, design is not the same thing as “arbitrary [...]