So what is the most common mistake that entrepreneurs make?  The most common mistake is that they believe that they should market their goods/services to everyone instead of picking a niche. So you’re probably sitting there wondering why this is a bad thing… here’s why: It’s hard to choose the message you want to market [...]

Do you have a Web Marketing Strategy?  In today’s web-centric world, where information is easy to come by, if you haven’t addressed how the Internet has changed the way you market and thus sell to your clients, you may not survive. The truth is, most buyers; whether they are a C-level executive, a consumer, a [...]

We have been talking a lot within our office lately about web marketing. One of the conversation starters was from an email from Aaron Brown asking each of us for our picks for the “5 Best Investments for Your Marketing Budget.” It was interesting to here the responses to that question. Not surprisingly, with my [...]

There is a temptation when website budgets are tight to use one of the cheap design companies found online. A Google search will yield many bargain website template options, but you should be very careful before pursuing them. Here are some questions to ask before you purchase a cheap $500 website design template. How many [...]

You might find yourself in a situation where you can’t afford a much needed website redesign. Your website budget is tight and you need to make your money stretch. Here are some ideas to help you prioritize your web needs so that you can get the most out of your website design dollars. Priority 1: [...]

When you are looking for ways to trim your website budget, design is one of the things that often gets cut. You probably feel like “if it’s not broke, don’t fix it.” That may be true, but I would encourage you to spend a little time evaluating your website design, before you completely dismiss a [...]

There is a statistic that I use quite often that measures the time it takes a person to evaluate your website. Studies show that website users decide the credibility of your site in the first 50 milliseconds that they see your site. While this is a widely accepted fact there are relatively few places online [...]

I know I promised that I’d be publishing my groundbreaking blog post on marketing in a recession today but I just have to work on it for a little while longer.  The more I discover about how people’s preferences change during a recession, the more I know we need to dedicate a serious effort to [...]

Marketing in a slow economy shouldn’t really be any different than marketing in a boom.  Doesn’t it seem counter-intuitive to scale back your marketing when sales begin to slow down?  After all, when should you be marketing?  When you have a lot of sales or when you really need more sales?  So then, why are [...]

About a month and a half ago, Chadd wrote a post about the demise of the Rocky Mountain News. Like Chadd, I wasn’t too sad to see the paper go. Actually, if I hadn’t read his post I may not have even notice that the paper went under. Like so many others, I had pretty [...]