Recently I took a trip to Florida to visit the newly opened  LEGOLAND®. All I can say is, Awesome! But as a web designer, one of the things I found interesting was how well their website, a virtual experience, set me up for a great real life experience. The website had me sold long before [...]

It’s amazing what the look of a brand can do. Everything from the website design to the letterhead to the logo all need to be in sync and reveal something about the company it’s portraying. Sometimes, the problem is that both people and companies tend to eschew one segment of their brand, and are then [...]