It is becoming a growing trend these days, kids using txt (text messaging) abbreviations when writing at school. It’s got many teachers concerned and me wondering if this could be a new trend for marketing to younger generations. Could we be at the dawn of the “Txt Revolution” when it comes to copy writing to target younger generations?

On more than one occasion, I have found myself writing copy for industries that I am vaguely familiar with.  I’ve written copy for anything from athletics copy to restaurant commercial copy to water rights copy.  To be honest, I really had no idea what I was doing when I started the water rights piece – but I got through [...]

This is the one thing that gets me all the time, there are so many people who are very able, but for one reason or another believe they can’t write.  I saw this in college, which part of me believes is a little bit of laziness kicking in… but now that I am writing for Red [...]

Don’t you just love the title… so cheesy I know!  There is something to be said for having the creative juices flowing, or maybe the fact that I’ve had enough Diet Mt. Dew to keep me wired for the entire day.  By the way, Mt. Dew corporation, if you are reading this; I would be [...]

To all of my loyal readers, I apologize for not posting the last few days. It’s something I’m usually very good about, but every now and then it’s good to take a break to get refreshed. That’s sort of the inspiration behind my BLOG for the day. As many writers know, when you write time [...]

From My Little Black Book: Press Release Writing 101 – The First Line talks about the importance of the first sentence of your press release. The first sentence should include the most important information, be clear and concise, and try to avoid fluff.

If you’ve read my introduction page, you know that while attending UMKC I took a journalism course from Pulitzer Prize Winner Bob Unger. I’m starting to see a common theme in that I enjoy referencing my teachers of the past. I guess I just can’t seem to escape the impact that they have had on [...]

Making lists may seem silly, but in a world where time is money and there isn’t much to go around, making a list can be a HUGE benefit! The three best things about having a list are that it keeps you organize, it helps you stay on task, and it can make you feel better.

The #1 rule to live by for writers writing works for others: it’s just writing, so don’t take criticism so personally! I’ve seen far too many writers take criticism and feedback too personally, whether it was for writing in composition class, copy writing for advertising class, or writing and proofing copy for the marketing world. [...]

It wasn’t until recently that I realized that my own brand loyalty was for sale to the cheapest and most convenient option… Regardless of whether or not the economy is suffering – brand loyalty is usually dictated by the cheapest and most convenient option; especially when the competing brand are comperable.