It is becoming a growing trend these days, kids using txt (text messaging) abbreviations when writing at school. It’s got many teachers concerned and me wondering if this could be a new trend for marketing to younger generations. Could we be at the dawn of the “Txt Revolution” when it comes to copy writing to target younger generations?

On more than one occasion, I have found myself writing copy for industries that I am vaguely familiar with.  I’ve written copy for anything from athletics copy to restaurant commercial copy to water rights copy.  To be honest, I really had no idea what I was doing when I started the water rights piece – but I got through [...]

This is the one thing that gets me all the time, there are so many people who are very able, but for one reason or another believe they can’t write.  I saw this in college, which part of me believes is a little bit of laziness kicking in… but now that I am writing for Red [...]

Don’t you just love the title… so cheesy I know!  There is something to be said for having the creative juices flowing, or maybe the fact that I’ve had enough Diet Mt. Dew to keep me wired for the entire day.  By the way, Mt. Dew corporation, if you are reading this; I would be [...]

Making lists may seem silly, but in a world where time is money and there isn’t much to go around, making a list can be a HUGE benefit! The three best things about having a list are that it keeps you organize, it helps you stay on task, and it can make you feel better.

It wasn’t until recently that I realized that my own brand loyalty was for sale to the cheapest and most convenient option… Regardless of whether or not the economy is suffering – brand loyalty is usually dictated by the cheapest and most convenient option; especially when the competing brand are comperable.