Today, Starbucks came out with a new logo, to mixed reviews from the general populace. I, personally, think it’s a great logo and perfect for a company that has outgrown it’s own name in a way. It just makes sense! The logo conveys a simplicity and elegance that I tend to root for. However, this [...]

It’s amazing what the look of a brand can do. Everything from the website design to the letterhead to the logo all need to be in sync and reveal something about the company it’s portraying. Sometimes, the problem is that both people and companies tend to eschew one segment of their brand, and are then [...]

Have you ever noticed how sometimes you suddenly become aware of something once it takes on significance in your life?  For instance, you may begin noticing baby diaper commercials everywhere once you’re pregnant?   Or when you’re in the market for a new car you begin seeing SUVs on the road every everywhere?  That heightened awareness [...]

Website branding or brand messaging is just as important as it is in any other area of your marketing.  Perhaps, the brand messaging is paramount. I meet with business owners all the time who have a hard time putting their finger on who their ideal client is.  They have a difficult time articulating their company [...]