Archive for the 'Affiliate Programs' Category

One Last Thought on Affiliate Programs

Monday, January 25th, 2010

I had one other thought this morning about affiliate programs while I was eating breakfast.  They require 3 conversion steps while other product sales only require 2.  That may not seem like a big deal but let’s look at an example and I think you’ll see the problem. Example 1: You sell a product on [...]


More on Affiliate Partnerships

Thursday, January 21st, 2010

Yesterday I was writing about the drawbacks to affiliate programs.  Today I had a couple more thoughts.  Some of the affiliate partners may not have a sophisticated application that allows you to sell the products yourself.  Most affiliates simply provide you with unique tracking URLs and they calculate your commissions based on the referrals you [...]


Affiliate Programs: Are They Right For Your Business?

Wednesday, January 20th, 2010

Frequently, I’m asked if I’d like to partner with our client and accept a percentage of the profits in exchange for a discount on the project.   I always consider each situation individually but one thing generally convinces me to decline the offer.  I will generally give the proposal serious consideration IF I have complete control [...]