Website Design Company Process

Do you have a hunch that you’re missing out on a lot of sales because of your website?

Has your site been out of date for months because it’s impossible to change?

Is your website not very effective at generating leads?

Well, effective websites don’t just happen by chance. They’re intentionally created. And they require a lot of effort. Despite what you may have heard on talk radio or on the Super Bowl commercials, effective websites aren’t bought for $199 from GoDaddy and they’re not $4.95/month from Intuit. And they’re not something your nephew can make after he finishes his first web design class. It’s not that simple.

Yes, you can get a website for just a few bucks but an effective website that actually gets a lot of traffic and generates new sales isn’t created with a couple clicks of your mouse.

Unfortunately, most every client we’ve worked with has been burned once or twice by the cheap alternatives. They’re skeptical and rightly so. Now $199 isn’t a lot of money to lose but 2 or 3 years of frustration and lost sales can amount to a lot more.

So how do we make an effective website? First we have to shut up and listen. Tell us everything about you, your company, your competition and your clients. To assist in this process, we’ll ask you to fill out our exclusive Visionary Kit that helps us get inside of your customers’ heads. That stuff is invaluable.

Once that’s complete, then we’re ready to dig in and get our hands dirty. It starts with research and a ton of experience. First, we calculate the number of people that are searching the Internet each day for phrases related to your business and rank them based on competition. We use this data as we write your content so that we’re sure we’re writing pages that are about your most-searched-for phrases.

Sometimes the results are mind-blowing. Let me tell you a short story about a neat company here in Colorado. Recently we helped Applied Innovative Technologies. They’re the guys who invented the original no-battery, shake flashlight. You’ve probably seen ‘em before at places like Ace Hardware or R.E.I.. Anyway, they had struggled for 13 years to gain traction with their Internet sales. So they called us. After doing a little keyword research we realized that the rest of the world, outside the U.S., doesn’t use the term “flashlights.” They’re called “torches.” As soon as we optimized their site for that phrase, their sales literally doubled over night. Steve, the founder of the company called just to tell us the good news.

“Boy do I wish I had found you guys 10 years ago. Don’t get me wrong, I love the gal that’s done our SEO but the results you’ve gotten are extraordinary. I’m not just seeing that we’re ranked #1 on Google for one or two phrases. We’re on the first page for dozens of keywords. And our sales have shot up in the past 2 weeks since you’ve been working with us! It’s crazy, we’re not just getting sales from within the U.S., we’re actually seeing orders from places like Spain and even Saudi Arabia.”

Steve Vetorino
Applied Innovative Technologies

Their story isn’t unique. In fact, we see things like this all the time. To read more about their success and others, check out our case studies.

To discover more about our proven 9-step website design process and how it’s helped countless businesses like yours to thrive, call us today at 970-674-0079.