Last Wednesday, as part of our series on writing better web copy, I talked about the cave man brain and how you should tailor your copy to resonate with that part of the brain.  This is such an important concept, I thought I’d pick up where I left off. Speak simply.  Do you ever stop [...]

Recently I took a trip to Florida to visit the newly opened  LEGOLAND®. All I can say is, Awesome! But as a web designer, one of the things I found interesting was how well their website, a virtual experience, set me up for a great real life experience. The website had me sold long before [...]

Last week as part of our Wednesday series on writing better web copy, I ended by talking about how you should even avoid using jargon when speaking to people who would typically understand that jargon.  Here’s why.  One of my favorite marketing books called Neuromarketing talks about how our brains are wired.   It talks a [...]

Rigid design for the web was inherently driven by its predecessor – the printed page. But the infancy of the web is coming to an end thanks to dozens of mobile devices and operating systems – even gaming consoles are accessorized with web browser technology – and further complicating the evolution of the web. So [...]

As part of our Wednesday series on writing better web copy, today we’re going to cover another great tip. Avoid jargon and clichés.  Understand that your customers may not know your industry like you do.  You’d probably be surprised to see the question marks above your customers’ heads when they’re reading your site.  Things that [...]

Every person working in graphic design needs inspiration from time to time, especially when it comes to website design. So every now and again I like to tour the web and see what’s out there. During my most recent travels I came across a list of 10 great sites according HOWdesign.com. And I would tend [...]

Since it’s just a few days before the big game (I usually write my blog posts a few weeks prior to publishing) I couldn’t resist throwing out a prediction. But since we need to keep this work-related, I’m going to write about my top-three NFL Logo Designs – ever. I’m not entirely sure how the [...]

When creating a great website design, don’t neglect your content.  Writing great website copy isn’t as difficult as you’d think.  Considering that most sites out there have terrible copy, you’d think that it’s tough to write great copy.  But here are a couple pointers that can guide you as you try and craft new content [...]

Years ago my oldest son was tagging along with me on trip to the store. He was about 5 yrs old at the time and could really only read site words. we pulled up to the store, grabbed a cart and went inside. No sooner had we rounded the produce isle when he exclaimed, “Dad, [...]

When it comes to typography on the web, it’s difficult to imagine that web developers have so much of ground to make up – about five hundred years worth. Despite all the technology, there remains a huge divide between branding on the web in print – unless of course, every client finds Helvetica and Times [...]